KEFIR DRINK. CORE.
Team competition brief made by packaging design agency Brandopus and part of university projects.
As a new product in the market the brief was made to come up with the name and packaging for this new kefir drink.
As an earthy product, made from natural ingredients, the final outcome is based on visual association between earth layers that leads to the core of the earth and peeled fruit that shows the inside goodness. From the examples showed we chose a simplistic style to apply the colour of certain flavour expressed through different colour hand painted circles (that represents earth layers and movement deeper to the goodness) that also gives plenty of scope for brand extension. The hand rendered type and hand torn labels has been chosen to make an emphasis on the natural aspect of the product as well.The same principle has been applied to multipack giving a deeper feeling of getting to the core with simplistic arrows that shows the benefits in a friendly manner with not being overly scientific.
Advertising in the magazine has also been considered thinking of 3 main ingredients and giving the information about the product behind each of the earth layers and get the audience involved with the add.